Back in the “old days”, where startups didn’t dominate the world, it was once thought that being an industry leader was a long and slow process that took years to grow. Now with the development of content curation tools, it’s easier than ever to increase your brand authority in your industry. Most of the work is relying on being always up to date on the latest trends and news in your specific field. Appearing extremely knowledgeable and being the “go to” for your specialism increases your credibility for both your own personal brand and business. This is why the need for amazing content curators is now as urgent as ever. Here are 5 free content curation tools that will help you further your knowledge of your industry (without taking another century).
Hubspot says that content curation should be 1. Personal, 2. Build value and 3. Should offset promotional content (avoid tirelessly selling all the time). Finally, content curation should be quick and easy to create.
If you’re a small tech business owner, being a great content curator to keep your social media followers and fans informed on the latest news is time-consuming. Luckily, there are now several (free) content finding websites that do most of the leg-work for you.
We’ve found our personal favourite tools for becoming an industry leader, so you leave more time to start discussions, answer questions and focus more on social media. Pluto have tested these three tools and given them a rating out of 5 and explained exactly why to show that content tools can help you become a professional in almost any industry by searching the internet for the latest industry takeaways.
1. Klout — 3/5
Klout’s basic and easy to use layout certainly makes the content discovering a lot easier and more simple. Klout automatically detects what you’re already an ‘expert’ by scanning your previous content, but we found it easier to have a really niche keyword to hone in the content you really want.
Klout has a useful feature that highlights the articles hot off the press which shows the newest articles/media created. However, its usefulness drags down the site’s rating Some content wasn’t exactly relevant and often jumps between general categories rather than specific keywords.
2. Scoop.it — 3/5
We don’t like clutter. Scoop’s layout is quite difficult to delve into the most awesome content. We were also disappointed by finding weeks old articles on the second or third page as being first to discuss fresh content is imperative for being an industry leader. However, Scoop certainly picks up the most relevant content and often got it Spot on, therefore earning top marks in the content field.
3. Pocket — 4/5
Pocket is a nifty extension tool that everyone looking to uphold their reputation should consider. Whenever you save an article, website or video that you’ve found on the internet (with just a click of a Pocket button) that directly relates to your brand, Pocket comes up with relevant recommendations to further aid your content search. The more you save, the more valuable your recommendations become. This gets a high rating because of it’s two for the price of one – a tool that bookmarks your favourite articles, and then recommends more from them.
4. Buzzsumo — 2/5
At a first glance, the layout of BuzzSumo makes it easy to see the best content. Each article that is brought up comes up with an interesting record of how many times the article engaged on Facebook, Twitter or Google+. This is certainly gold to marketers. However, seeing as this is a freemium blog post, we have to mention the limitations. Buzzsumo only lets you see 15 articles at a time before asking you to upgrade. Not so cool.
5. Feedly — 4/5
Its minimalist design is a sure winner. Feedly allows you to follow your favourite articles, publications, blogs, Youtube channels and arranges them all neatly in one place. Organisation is Feedly’s best friend and the categories point you perfectly in the right direction when looking for relevant or specific content. Feedly is a sure winner when looking to increase your brand authority.
Whichever content creation tool you choose; you can be guaranteed a time-saving effort to boost your authority. Let us know which one you decided to go for, or if you’ve found another tool that you’d like us to review please leave a comment below.
For further advice on how to write content like a pro, read our blog: blogging tips on writing great content